PRIVACY POLICY
Last updated: June 2026
Alessandro Farina Interior Design Studio / AF Studio (“we”, “us” or “our”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, enquire about our services, book a consultation, or work with us on an interior design, spatial planning, design direction or visualisation project.
This policy applies to our website, correspondence, enquiries, consultations and client work.
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WHO WE ARE
The data controller is:
Alessandro Farina Interior Design Studio / AF Studio
16 Bromley Court
30 Oaklands Road
Bromley
BR1 3SL
United Kingdom
Email: info@afstudio.co.uk
Telephone: +44 7955 811135
Website: https://afstudio.co.uk
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INFORMATION WE COLLECT
We may collect and process the following types of personal information.
2.1 Contact information
This may include your name, email address, telephone number, postal address and property address, where relevant to an enquiry, consultation or project.
2.2 Enquiry and project information
When you enquire about or use our services, we may collect information such as details about your property, room, layout or space; project requirements, goals, budget range and timescales; design preferences, practical needs and lifestyle requirements; photographs, floor plans, drawings, surveys or documents you choose to provide; and correspondence, meeting notes and records relating to your enquiry or project.
2.3 Website and technical information
When you visit our website, we may collect limited technical information such as IP address, browser type and version, device information, operating system, pages visited, approximate location data, website usage and analytics information.
This may be collected through cookies or similar technologies, depending on your browser settings and the tools used on our website.
2.4 Payment and transaction information
Where you purchase services from us, we may process information relating to invoices, payments, fees, quotations, proposals, project records and accounting requirements.
We do not normally store full card payment details ourselves.
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HOW WE COLLECT YOUR INFORMATION
We may collect personal information when you contact us by email, phone, website form, social media or another channel; book a discovery call, consultation or project review; request a proposal, quotation or service information; provide plans, drawings, photographs or other project documents; work with us on a paid project; visit or interact with our website; or subscribe to updates or marketing communications, where available.
We may also receive information from collaborators, contractors, suppliers, architects, designers or other professionals involved in your project, where this is necessary for the work being discussed or carried out.
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HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes.
4.1 To respond to enquiries
We use your contact details and project information to respond to your enquiry, arrange calls or consultations, and provide relevant information about our services.
4.2 To provide our services
We use your information to provide services such as spatial reviews, layout strategy, design direction, concept development, 3D visualisation, design-intent documentation, project-related communication, and coordination with relevant collaborators, contractors or suppliers.
4.3 To prepare proposals and project documents
We may use your information to prepare fee proposals, quotations, invoices, consultation notes, design packs, written recommendations, visual presentations and project records.
4.4 To manage our business
We may use your information for administration, accounting, tax records, insurance, legal compliance, internal planning, business management and record keeping.
4.5 To improve our website and services
We may use website analytics or general enquiry information to understand how people use our website, improve our services, refine our communication and develop our business.
4.6 To send marketing communications
Where you have consented, or where we are otherwise permitted to do so, we may contact you with updates, articles, portfolio news, service information or studio announcements.
You can unsubscribe or opt out at any time.
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LAWFUL BASES FOR PROCESSING
We only process personal information where we have a lawful basis to do so.
Depending on the circumstances, we may rely on the following lawful bases.
5.1 Contract
Where processing is necessary to take steps before entering into a contract with you, or to perform a contract with you.
For example, preparing a proposal, delivering a design service, issuing invoices or managing project communication.
5.2 Legitimate interests
Where processing is necessary for our legitimate business interests and your rights do not override those interests.
For example, responding to enquiries, keeping project records, improving our services, managing client relationships and protecting our business.
5.3 Legal obligation
Where we need to process information to comply with legal, accounting, tax, insurance or regulatory obligations.
5.4 Consent
Where you have given consent, for example for certain marketing communications or non-essential cookies.
You can withdraw consent at any time.
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SENSITIVE INFORMATION
We do not intentionally collect sensitive personal information, such as information about health, religion, ethnicity, political views or other protected personal information.
However, you may choose to share information about lifestyle, accessibility needs, family circumstances or practical requirements that are relevant to your home, space or project.
Where such information is provided, we will only use it where necessary to understand and support your project.
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SHARING YOUR INFORMATION
We do not sell your personal information.
We may share your information where necessary with contractors, consultants, architects, designers, engineers or other project collaborators; suppliers, makers, tradespeople or procurement contacts; accountants, bookkeepers, insurers or professional advisers; website, email, cloud storage, analytics or software providers; and legal or regulatory authorities, where required by law.
We only share information that is reasonably necessary for the relevant purpose.
Where appropriate, we expect third parties to handle your information securely and in accordance with applicable data protection requirements.
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INTERNATIONAL DATA TRANSFERS
Some service providers we use may process or store information outside the United Kingdom.
Where this happens, we aim to ensure that appropriate safeguards are in place to protect your personal information.
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HOW LONG WE KEEP YOUR INFORMATION
We keep personal information only for as long as necessary for the purpose it was collected.
Typical retention periods may include:
Enquiry records: normally up to 2 years after the last meaningful contact.
Project records: normally up to 6 years after completion.
Financial and accounting records: normally 6 years.
Marketing data: until you unsubscribe or withdraw consent.
We may keep some information for longer where required by law, insurance, dispute resolution or legitimate business record keeping.
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HOW WE PROTECT YOUR INFORMATION
We take reasonable technical and organisational steps to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
These may include password protection, secure digital storage, access controls, reputable software providers, appropriate business procedures and limited access to project and client information.
However, no internet transmission, email communication or electronic storage system can be guaranteed to be completely secure.
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YOUR RIGHTS
Under UK data protection law, you may have the right to request access to the personal information we hold about you; request correction of inaccurate or incomplete information; request deletion of your personal information in certain circumstances; request restriction of processing; object to processing in certain circumstances; request data portability, where applicable; withdraw consent where processing is based on consent; and complain to the Information Commissioner’s Office if you are unhappy with how your data has been handled.
To exercise your rights, contact us at:
We may need to verify your identity before responding to a request.
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COOKIES AND WEBSITE ANALYTICS
Our website may use cookies or similar technologies to improve functionality, understand website traffic and improve user experience.
Cookies may collect information such as pages visited, time spent on the website, browser type, device information and approximate location.
You can usually control or disable cookies through your browser settings.
Where required, non-essential cookies will only be used with your consent.
A separate Cookie Policy may provide more detailed information about the specific cookies used on our website.
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THIRD-PARTY LINKS
Our website may contain links to third-party websites, platforms, suppliers, collaborators or social media pages.
This Privacy Policy does not apply to third-party websites.
We are not responsible for the privacy practices, content or security of external websites. You should review their privacy policies before providing personal information.
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SOCIAL MEDIA
If you interact with us through social media platforms, your personal information may also be processed by those platforms according to their own privacy policies.
We are not responsible for how third-party social media platforms collect or use your data.
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PORTFOLIO, PHOTOGRAPHY AND PROJECT IMAGES
We may ask to photograph, record or visually document completed work, design drawings, renders, project outcomes or project progress for use in our portfolio, website, social media, case studies, marketing material, award submissions or professional presentations.
We will not publish private addresses, personal details or identifying client information without permission.
Where a project is private or confidential, this should be discussed and agreed in writing.
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CONFIDENTIALITY
We treat client enquiries, project information, plans, photographs, drawings and correspondence as confidential unless you give permission for them to be shared; sharing is necessary to provide the agreed services; sharing is required by law; or the information is already publicly available.
Project information may need to be shared with relevant collaborators, contractors, consultants or suppliers where necessary for the project.
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CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business, services, website, legal requirements or data practices.
The latest version will be published on our website with the updated date shown at the top.
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CONTACT
For questions about this Privacy Policy or how we handle personal information, contact:
Alessandro Farina Interior Design Studio / AF Studio
16 Bromley Court
30 Oaklands Road
Bromley
BR1 3SL
United Kingdom
Email: info@afstudio.co.uk
Telephone: +44 7955 811135
Website: https://afstudio.co.uk